做好產品難,做個好產品經理更難

ProductTank Taipei #19

做好產品難,做個好產品經理更難

精實與敏捷上的挫折感(Frustration with Lean and Agile)

  • 產品發布應該小而頻繁:例如2週發布,而不是4個月才發布
  • 團隊應該被授權和當責
  • 為了創新,要學得快
  • 減少浪費

Discovery & Delivery

Spotify Agile Coach Henrik Neiberg
  • Build the right product:我們要弄清楚要做什麼產品
  • Build the product right:我們需要提供一個解決方案
  • 有價值的(Valuable) — Something that our customers will choose to use
  • 可用性(Usable) — Easy to figure out how to use
  • 可行性(Feasible) — Buildable using the technology stack and skills we have
  • 可行的(Viable) — Workable for our stakeholders within our budget, legal, ethical, and repetitional constraints
  • 可靠的(Reliable)
  • 可伸縮的(Scalable)
  • 高性能(Performant)
  • 可維護性(Maintainable)

功能團隊與產品團隊(Feature team vs. Product team)

  • 讓團隊擁有產品主導權(Ownship)
  • 捨棄掉80–90%創意
  • 重視目標而不是產品路線圖

規劃 v.s. 原型(Planning v.s. Prototyping)

沒有其他方法的解決方案(Not Considering Alternative Solutions or Approaches)

沒有充分考慮道德風險(Not Thinking Enough about Ethical Risks)

質化與量化學習(Qualitative vs. Quantitative Learning)

產品管理能力(Product Management Competence)

  1. 對你的用戶及客戶有深刻了解(Deep Knowledge of your User and Customer):最重要的事情,通常需要花2–3個月時間。
  2. 對你的客戶產生的數據有深刻了解(Deep Knowledge of the Data those Customers Generate):他提到幾個用具,Web analytics tool、Data warehouse tool、Sales analytics tool。
  3. 對你的商業模式有深刻了解(Deep Knowledge of your Business):第二重要的事,例如客戶如何付款、資金來源、成本結構、如何行銷、有什麼法律規範需要注意、跟合作夥伴的關係。
  4. 對你的產業有深刻了解(Deep Knowledge of your Industry):例如競爭對手、主要趨勢(例如 Machine learning 是否跟你的產品有關?),必須關注的是未來發展,而不是現在狀況

指導產品經理(Coaching Product Managers)

  1. 跨職能團隊(Cross-Functions): The team is staffed with competent people with character, covering the necessary range of skills.
  2. 充分授權(Empowered): The team is assigned problems to solve, and they are able to decide the best way to solve those problems.
  3. 團隊當責(Accountable): The team is accountable for solving the customer or business problem (outcome).

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靠美食、電玩、動漫、閱讀、產品活下去的 B2B2C Product Manager LinkedIn: https://bit.ly/3bn70zZ

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Jolin Tsai

Jolin Tsai

靠美食、電玩、動漫、閱讀、產品活下去的 B2B2C Product Manager LinkedIn: https://bit.ly/3bn70zZ

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